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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Feasting On Brains: How to Create Content Based on Persona Insights

Jonathan Kranz  (Principal, Kranz Communications)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

We know that know that successful content strategies are rooted in real insights into buyer behaviors and attitudes. But how do you move from insight into action? In this session, we'll connect the dots between the persona knowledge you have and the content you need, demonstrating HOW to turn persona research into a meaningful platform for developing marketing themes and creating content that's irresistibly relevant to your audiences.

Takeaway

You'll learn how to:

  • Link buyer attitudes to compelling messaging themes
  • Turn research insights into relevant content for your buyers
  • Prioritize messages, content deliverables based on greatest likelihood of success
  • Use real-life examples as models for your own content work



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