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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Feasting On Brains: How to Create Content Based on Persona Insights

Jonathan Kranz  (Principal, Kranz Communications)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

We know that know that successful content strategies are rooted in real insights into buyer behaviors and attitudes. But how do you move from insight into action? In this session, we'll connect the dots between the persona knowledge you have and the content you need, demonstrating HOW to turn persona research into a meaningful platform for developing marketing themes and creating content that's irresistibly relevant to your audiences.

Takeaway

You'll learn how to:

  • Link buyer attitudes to compelling messaging themes
  • Turn research insights into relevant content for your buyers
  • Prioritize messages, content deliverables based on greatest likelihood of success
  • Use real-life examples as models for your own content work



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