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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Fearless Content Teams: Creating a Safe Place for Unsafe Ideas

Kathy Klotz-Guest  (Founder, Keeping it Human)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Without safety to articulate and experiment with some crazy ideas, we can't create a fearless culture that gets to the really great ideas.The road to big creativity all CMOs and marketing teams want often runs through crazy-town! This keynote gets right to the paradoxical heart of how to get to great content and build more fearless content teams: make it safe to come up with "unsafe" (crazy, ridiculous, unconventional) ideas.


  • Why teams don't take risks
  • What we need to change
  • A few ways we can all SHOW UP more for each other and make it safer
  • What culture and team leaders can do differently to reward and nurture safety