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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Fearless Content Teams: Creating a Safe Place for Unsafe Ideas

Kathy Klotz-Guest  (Founder, Keeping it Human)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Content Creation & Development

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Without safety to articulate and experiment with some crazy ideas, we can't create a fearless culture that gets to the really great ideas.The road to big creativity all CMOs and marketing teams want often runs through crazy-town! This keynote gets right to the paradoxical heart of how to get to great content and build more fearless content teams: make it safe to come up with "unsafe" (crazy, ridiculous, unconventional) ideas.


  • Why teams don't take risks
  • What we need to change
  • A few ways we can all SHOW UP more for each other and make it safer
  • What culture and team leaders can do differently to reward and nurture safety