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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Failure is Feedback: How to Succeed at Agile Marketing by NOT Doing These Things

Andrea Fryrear (President and Lead Trainer, AgileSherpas)

Location: Room 22

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Agile teams are encouraged to fail fast, but there's no need to repeat someone else's failure, no matter how fast you do it.

Filled with real talk from the world's leading Agile marketing trainer, this session will outline common pitfalls on the path to Agile success. Actual stories and case studies will help you navigate common Agile marketing issues, including:

- Leaders who talk the Agile talk, but aren't willing to walk the walk.
- Team members who resist (or actively sabotage) Agile processes.
- Process problems that break the spirits of newly formed Agile teams.
- The perils of sitting on multiple "Agile" teams.

We'll cover a lot of serious problems together, but by the end of this session we'll take a more optimistic perspective, using these past mistakes to craft a road map to Agile marketing excellence.

Takeaway

  • Success factors for teams of all sizes who want to start an Agile transformation
  • Ways to navigate the difficult early days of transition
  • Signs that indicate your team is ready to start down the Agile path