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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

"Fail Fast:" Using experimentation to drive better content experiences, faster

Shafqat Islam  (General Manager, Marketing Orchestration, Optimizely)

Location: Room 26

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Keynote - Big Ideas

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All


Did you know that 65% of marketers can’t quantitatively show the impact of their marketing? It's not uncommon to rely on guesswork in your marketing: You think you know what topics resonate best with your audience, but you don’t know for sure. You have some ideas for improving the customer experience, but you’re not sure what would be most effective.

Testing your ideas can help you get the data you need to confidently make decisions about what content to create next, and demonstrate the impact of your work. But how do you know where to begin?


This session will reveal how to set experiment-level goals for your content that impact key business outcomes, experimentation best practices, and how to foster a culture of experimentation so you can find and deliver the right content experiences, faster.