SEPTEMBER 13-16 | CLEVELAND
SEPTEMBER 21-22 | ONLINE
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View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Annie Granatstein (VP, Content Marketing, Marriott International)
Franklin Parrish (Senior Director, Brand, Marketing, and Creative Services, Kaiser Permanente)
Sydni Craig-Hart (CEO, Smart Simple Marketing)
Andy Seibert (Founder & CEO, Imprint)
Jacqueline Loch (EVP Customer Innovation, SJC Content)
Robert Rose (Chief Strategy Advisor, Content Marketing Institute)
Lacrecia Cade (President, What-If Collective)
Location: Grand Ballroom A
Date: Tuesday, September 13
Time: 1:00 pm - 4:30 pm
Session Type: Industry Forum
Audience Level: Advanced
Vault Recording: TBD
Audience Level: Advanced
This invitation-only forum will cover the future of content and marketing strategies, featuring short presentations from thought leaders and peer discussion, collaboration, and networking.
Experts and peers will discuss topics such as:
• Building and retaining a team that will help you succeed (we’ll unveil results from a new CMI Career and Salary Research Study)
• Making the best decisions about insourcing and outsourcing your content
• Driving your business and showing ROI (stop with the vanity metrics and focus on what matters for your business’s future)
• Emerging platforms – do you have what you need to succeed?
• Purposeful marketing – does your strategy reflect your multicultural community and prospective buyers?
