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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Executive Forum: Back to the Future

Annie Granatstein  (VP, Content Marketing, Marriott International)

Franklin Parrish  (Senior Director, Brand, Marketing, and Creative Services, Kaiser Permanente)

Sydni Craig-Hart  (CEO, Smart Simple Marketing)

Andy Seibert  (Founder & CEO, Imprint)

Jacqueline Loch  (EVP Customer Innovation, SJC Content)

Robert Rose  (Chief Strategy Advisor, Content Marketing Institute)

Lacrecia Cade  (President, What-If Collective)

Location: Grand Ballroom A

Date: Tuesday, September 13

Time: 1:00 pm - 4:30 pm

Session Type: Industry Forum

Audience Level: Advanced

Vault Recording: TBD

Audience Level: Advanced


This invitation-only forum will cover the future of content and marketing strategies, featuring short presentations from thought leaders and peer discussion, collaboration, and networking.

Experts and peers will discuss topics such as:
• Building and retaining a team that will help you succeed (we’ll unveil results from a new CMI Career and Salary Research Study)
• Making the best decisions about insourcing and outsourcing your content
• Driving your business and showing ROI (stop with the vanity metrics and focus on what matters for your business’s future)
• Emerging platforms – do you have what you need to succeed?
• Purposeful marketing – does your strategy reflect your multicultural community and prospective buyers?