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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Everything Has Changed and Nothing Is Different

Scott Stratten (President, UnMarketing)

Date: Wednesday, September 4

Time: 4:45pm - 5:15pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

What do these three things have in common?

1. Major national corporation fined $1,250,000 for app store reviews.

2. Facebook video with a reach of over 35,000,000 and 32,000,000 of those were a lie.

3. Consumer brand gets a 300x bump doing an Influencer campaign and spent less than 1/300th of what their competition spends.

Scott Stratten is responsible for all three. That's the common thread and he’s telling all in his return to the keynote stage at CMWorld. With real-life examples of what to do (and what not to do) in order to be successful with influencer marketing, data, and disclosures. We’ll discuss ethical versus vanity metrics, share some inspiring case studies, and leave you with tips on how to make these tactics work for you.