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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Everyone is a Researcher (The Growth Mindset)

Marc Majers  (Lead UX Researcher, Progressive)

Tony Turner  (UX Researcher, Meta)

Location: Grand Ballroom A

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

As Marketers, if we want to compete, the only way to succeed is to go the extra mile. As professionals, we conduct research - maybe a quick web search, but it is not enough to separate from the competition. Understand why deep research is a competitive advantage, methods to improve your research practice, and how to develop a growth mindset. Join the authors of Make Your Customers Dance, Marc Majers and Tony Turner, as they share how to engage your audience and turn insights into business opportunities.


1. Understand why deep research is the competitive advantage
2. Find out tips & tricks to improve your research
Learn how to ask questions properly
Understand how to formulate follow-up questions
Find out how to break down the results
Then discover what it takes to make predictions
3. Determine how to develop the growth mindset