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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Everyone is a Researcher (The Growth Mindset)

Marc Majers  (Lead UX Researcher, Progressive)

Tony Turner  (UX Researcher, Meta)

Location: Grand Ballroom A

Date: Wednesday, September 14

Time: 1:00 pm - 1:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Strategy - General

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

As Marketers, if we want to compete, the only way to succeed is to go the extra mile. As professionals, we conduct research - maybe a quick web search, but it is not enough to separate from the competition. Understand why deep research is a competitive advantage, methods to improve your research practice, and how to develop a growth mindset. Join the authors of Make Your Customers Dance, Marc Majers and Tony Turner, as they share how to engage your audience and turn insights into business opportunities.


1. Understand why deep research is the competitive advantage
2. Find out tips & tricks to improve your research
3. Learn how to ask questions properly
4. Understand how to formulate follow-up questions
5. Find out how to break down the results
6. Then discover what it takes to make predictions
7. Determine how to develop the growth mindset