Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Shachar Orren (CMO, Ex.co)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Content Breakout
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
The world of content was already changing rapidly, and 2020 has accelerated those changes. In this session, we’ll examine how going almost exclusively digital in 2020 has affected brand-consumer interactions and how marketers can use the information at-hand to craft an effective 2021 content strategy without sacrificing on human connection.
How to establish a sense of intimacy through content
How to budget for the unknown
How content trends in 2020 will affect what audiences want to see in 2021
