Scheduler 2025

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Escaping Checkbox Marketing: Build a Content Strategy You'll Never Have to Redo

Brendan Hufford  (Founder, Growth Sprints)

Date: Wednesday, September 17

Time: 12:10 pm - 12:40 pm

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Partner Solution Sessions

Vault Recording: TBD

Audience Level: Intermediate

Most content strategies aren’t broken... they’re bloated. This talk introduces a new premise: Checkbox Marketing is the silent killer of resonance, trust, and results. You’ll learn how to escape the trap of publishing for the sake of it and start building content your audience saves, your sales team uses, and your brand can actually grow from.

Takeaway

  • Learn why Checkbox Marketing is killing your strategy and how to spot it.
  • Get a ruthless framework to eliminate noise and focus on what actually drives pipeline.
  • See how B2B brands are creating long-term leverage with Content IP and "immortal newsletters."
  • Discover how to make content decisions that align with brand, sales, and your audience (not just your calendar).
  • Leave with a new lens to judge your content strategy by a single question: “Would anyone care if this disappeared?”