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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

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Engaging Storytelling at Speed

Amanda Lordy (Managing Director, Digital Content, NASCAR)

Location: Hope Ballroom A-C

Date: Thursday, September 5

Time: 1:45pm - 2:30pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Customer Experience

Session Type: Breakout Session

Vault Recording: TBD

Things move fast in a NASCAR race – if you can’t keep up, you’ll get left behind. But does the same hold true for content? With rapidly shrinking attention spans and increasing demand for content, brands are feeling the pressure to bring quality content to life as fast as possible. In this session, Amanda Lordy, Managing Director of Digital Content at NASCAR, will discuss how the sport is taking lessons from fan experiences at the track to create and distribute engaging, quality content experiences.

Takeaway

In this session you’ll learn:

  • How engaging, timely content can help break through social media noise
  • The content creation benefits of preparation
  • Tips to balance speed and quality
  • Matching the right content with the right platform at the right time