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Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.
Our CMWorld 2019 Mobile app has launched so you are able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Amanda Lordy (Managing Director, Digital Content, NASCAR)
Location: Hope Ballroom A-C
Date: Thursday, September 5
Time: 1:45pm - 2:30pm
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Customer Experience
Session Type: Breakout Session
Vault Recording: TBD
Things move fast in a NASCAR race – if you can’t keep up, you’ll get left behind. But does the same hold true for content? With rapidly shrinking attention spans and increasing demand for content, brands are feeling the pressure to bring quality content to life as fast as possible. In this session, Amanda Lordy, Managing Director of Digital Content at NASCAR, will discuss how the sport is taking lessons from fan experiences at the track to create and distribute engaging, quality content experiences.
In this session you’ll learn: