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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Engagement Marketing: an Emerging Paradigm to Delight Your Audience AND Meet Company Goals

Ali Orlando Wert  (Senior Manager, Inbound Marketing, SmartBugMedia)

Date: Wednesday, September 29

Time: 11:50am - 12:20pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Between the demanding sales and revenue goals, market changes and company pivots, and new tools and technology thrown our way every day, it can feel like there isn't a minute left to focus on improving the audience experience. We've just gotta get those leads, and we hope our audience isn't getting burned out (or turned off) by our marketing. But if 2020 taught us anything, it's that the rules of engagement are changing, and we can't be caught unprepared.


The good news? You don't have to choose between delighting your audience and meeting goals. In fact, the best way TO achieve company goals is to make engagement a key part of your marketing strategy.


In this session, we'll explore a vision for the emerging paradigm of engagement marketing. You'll learn how it expands upon the traditional idea of content marketing, how to create an audience-centric content strategy, the best ways to share your vision internally, ideas for structuring the team, how to measure it all, PLUS real-life examples to get you started.

Takeaway

  • Discover why a shift towards engagement marketing prepares marketers for the future
  • Test a unique framework for building a content strategy around audience needs
  • Learn how to document and sell your vision internally + measure ROI
  • See lots of examples of engagement marketing at work!



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