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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Empowering & Trusting Sales for Marketing Scale

Randy Frisch  (CMO, Uberflip)

Location: Room 25

Date: Wednesday, September 29

Time: 11:50am - 12:20pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Demand Generation/Sales Enablement

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Uberflip
Track Sponsor

In identifying some of the hard to break processes from the old silos of a sales vs marketing world, this session pushes for strategies and examples of how to win together.

Marketing has done its job when revenue is created and renews. This is why we’ve moved past the MQL to think about our role in influencing sales and customer engagement across the entire buyer journey. In this session you’ll discover the importance of uniting to move as fast as the buyer demands in a modern but complex sales cycle.

Opportunities are created or lost through our ability to move fast as a marketing and sales organization. As priorities and market demands change on the fly, our ability to hit a launch target or close a deal keeps us on track and even alive. On the other hand, missing our campaign dates or that timely sales reply creates a Launch Gap and further impacts our ability to remain relevant. Empowering sales to serve the right content at the right time and delivering it in a personalized experience is often the biggest impediment to success. Randy shares how to stay on track as a team and how to increase funnel velocity by looking at the right scope, controls, and technology for your business. This talk is geared to demand, digital, and content marketers as well as sales teams with products and services that are complex yet timely, who are looking to embrace personalization and strategies like ABM.

Takeaway

  • Outline a more holistic way to look at the buyer journey that doesn't end when a deal is signed
  • Explore ways to empower sales to create more consistent messaging
  • Outline the impact of ensuring your sales org can respond quickly to keep deals moving



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