Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Emerald City SEO: A Better Standard for Search Data

Ryan Brock  (Chief Solution Officer, DemandJump)

Location: Innovation Stage (Expo Hall)

Date: Wednesday, October 23

Time: 2:10 pm - 2:50 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: SEO/Search

Vault Recording: TBD

Audience Level: Intermediate

Lions, tigers, and bears. Scarecrows and rusted tin men. Streets of gold, cities of green, and shady business behind a curtain—this isn't Oz. It's the current state of the SEO industry, and it's time to strap on some shiny shoes and get serious about the data standards we accept.

I can't believe you're still reading this session description.

But since you are, please join Ryan Brock, best-selling author of Pillar-Based Marketing and Chief Solution Officer at DemandJump, for a shockingly illuminating examination of the serious problems facing modern content marketers when it comes to the quality and usability of search behavior data.

Hitch a twister to this presentation for:

Takeaway

  • An honest look at the problems plaguing industry-standard SEO data
  • An exploration into the negative effects that bad SEO data can have on marketers and consumers alike
  • A yellow-brick-roadmap to navigating the best sources of search data available and using them to drive industry-leading outcomes