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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Embracing the Non-Binary Marketing Mindset

Christi Olson  (Head of Evangelism for Search & Advertising, Microsoft Advertising)

MJ DePalma  (Head of Multicultural & Inclusive Marketing, Microsoft Advertising)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Session Type: Keynote

Audience Level: All

Vault Recording: TBD

Audience Level: All

As brands try to reach and target more diverse audiences, they often fall short due to a mismatch of their culture and the audience. Culture can’t be fabricated – there is an art and science to how brands embrace inclusion in their culture first to create products for all – embracing the inclusive customer mindset. That inclusion leads to more authentic and creative storytelling that prescriptively includes visual cues and language in both their advertising and content to build trust and create more meaningful connections. In this presentation we’ll discuss how inclusion can not only create trust with consumers but can shape culture, our environment and our society, while revealing the secrets to creating non-binary marketing strategies.

Takeaway

Take-aways:

  • Examples where inclusion shifted the brand and inspired a culture mindset
  • How bringing an inclusive, human-centered approach to your marketing and content strategy ensure more ethical output by design
  • How brands can integrate inclusive marketing and design into creating non-binary products that serve a niche but then also create better experiences for all
  • Inclusivity isn’t one size fits all. How the choices marketers make in content and advertising play a critical role in achieving authentic results based on inclusion.



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