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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

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Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

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Email Marketing Workshop: What Works and What Doesn't Work

Jessica Best  (Vice President, Data-Driven Marketing, Barkley)

Location: Room 25

Date: Tuesday, September 28

Time: 1:00pm - 3:00pm

Pass Type: Main Conference Plus, All-Access Pass - Get your pass now!

Session Type: Workshop

Vault Recording: TBD

What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. Is your email program up to snuff?

From content do's and don'ts -- and trends -- to using data to inform your program to the right ways to grow your email list, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be, and then teach you how to grow it to the next level with a larger subscriber base and the latest trends so you can start earning a $20-to-$1 return on investment.

WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send pharmaceutical ads in Russian need *not* attend.

Takeaway

What you’ll learn:

  • Common mistakes we (still) see savvy email marketers make
  • What’s working – and what’s pretty darn cool – in email marketing in 2021 and beyond
  • How to grow your subscribers list to grow your revenue
  • How to turbo-boost your email marketing -- 2 ways to guarantee improvements to your ROI



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