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Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Email Marketing Workshop: What Works and What Doesn't Work

Jessica Best  (Vice President, Data-Driven Marketing, Barkley)

Pass Type: All Access, Main Conference Plus - Get your pass now!

Session Type: Workshop

Audience Level: All

Vault Recording: TBD

Audience Level: All

What if each email you sent earned you a 2000% return on investment? Email marketing (yes, STILL) rocks the highest return on investment of any medium, garnering on average $28 for every $1 you invest. That is, if you do it right. Is your email program up to snuff?

From content do's and don'ts -- and trends -- to using data to inform your program to the right ways to grow your email list, Jessica Best, self-proclaimed email marketing dweeb, will help you get your current strategy in the best shape it can be, and then teach you how to grow it to the next level with a larger subscriber base and the latest trends so you can start earning a $20-to-$1 return on investment.

WARNING: Any data-phobes who hate measurable marketing, anyone who has perfect email marketing campaigns already, and those guys that send pharmaceutical ads in Russian need *not* attend.

Takeaway

What you’ll learn:

  • Common mistakes we (still) see savvy email marketers make
  • What’s working – and what’s pretty darn cool – in email marketing in 2018 and beyond
  • How to grow your subscribers list to grow your revenue
  • How to turbo-boost your email marketing -- 2 ways to guarantee improvements to your ROI



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