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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 4:00pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Email Marketing is the Future of People-Based Marketing

Nick Dujnic  (VP Marketing, LiveIntent)

Date: Tuesday, October 13

Time: 4:00pm - 4:30pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Email marketing continues to be the most powerful way to reach your target audience—90% of emails reach the correct consumer's inbox, and 91% of consumers check email daily. For marketers using a people-based email strategy (a strategy where the offers, messages, and frequency of communication are tailored to subscribers), the challenge is scaling effectively without sacrificing the personalization that makes email work so well in the first place. To do it dexterously, you'll need to understand how to use data to segment your list, leverage your sales teams' insights, and identify when and what to automate.

Takeaway

  • Understand why email will power the future of people-based content marketing
  • Hear how to identify where AI can help with the heavy lifting
  • Learn how to use data to segment your subscribers and engage customers at all points throughout their journey
  • Hear how programmatic campaigns can help boost conversions for customers in the consideration stage



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