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View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.
Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.
Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!
Michael Barber (Brand Consultant and Marketing Strategist)
Location: Expo Hall Stage
Date: Wednesday, September 29
Time: 3:30pm - 4:00pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Track: Email & Conversion
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Marketing teams around the globe are tackling the resurgence of the Inbox in their buyer’s journey. The challenge is that many organizations don’t know how to develop their email programs from one-size-fits-all campaigns to those that are timely, targeted, and relevant for individual subscribers. You’ll walk away from this workshop with recommendations and ideas for developing additional personalization and segmentation opportunities, along with advanced email design tactics and metrics that measure the short- and long-term impacts of email programs.