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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Email Marketing for 2021 and Beyond

Michael Barber  (Brand Consultant and Marketing Strategist)

Location: Expo Hall Stage

Date: Wednesday, September 29

Time: 3:30pm - 4:00pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Marketing teams around the globe are tackling the resurgence of the Inbox in their buyer’s journey. The challenge is that many organizations don’t know how to develop their email programs from one-size-fits-all campaigns to those that are timely, targeted, and relevant for individual subscribers. You’ll walk away from this workshop with recommendations and ideas for developing additional personalization and segmentation opportunities, along with advanced email design tactics and metrics that measure the short- and long-term impacts of email programs.

Takeaway

  • Why email still matters, along with the metrics to justify your investment
  • Personalization and segmentation opportunities that drive increased ROI
  • Must-have automated campaigns to help scale your email marketing efforts.
  • How to grow your subscribers through paid and organic channels



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