Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Email Automation Crash Course: How to Create Emails People Want to Read

Liz Willits  (Senior Content Marketing Specialist, AWeber)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

Most email automation is impersonal, robotic, and ineffective. You can tell it's automated before you even open it.

But it doesn't need to be this way. The best email marketers use automation to build relationships, grow their brands, and save time. They write human, personal, and wildly effective automated emails. They even get 80% open rates and 30% click-through rates — or higher.

And you can too! Find out how to automate your emails like the pros at this session with email expert Liz Willits.


  • The 5 biggest email automation mistakes and how to avoid them.
  • The process Liz uses to create emails that get 80% open rates and 30% click-through rates.
  • How to write automated content that's personal, human, and effective.
  • The 4 essential emails you should automate right away.
  • Email design concepts that will increase your open and click-through rates