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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Email Automation Crash Course: How to Create Emails People Want to Read

Liz Willits  (Content Strategist & Marketing Consultant,

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Beginner

Vault Recording: TBD

Audience Level: Beginner

Most email automation is impersonal, robotic, and ineffective. You can tell it's automated before you even open it.

But it doesn't need to be this way. The best email marketers use automation to build relationships, grow their brands, and save time. They write human, personal, and wildly effective automated emails. They even get 80% open rates and 30% click-through rates — or higher.

And you can too! Find out how to automate your emails like the pros at this session with email expert Liz Willits.


  • The 5 biggest email automation mistakes and how to avoid them.
  • The process Liz uses to create emails that get 80% open rates and 30% click-through rates.
  • How to write automated content that's personal, human, and effective.
  • The 4 essential emails you should automate right away.
  • Email design concepts that will increase your open and click-through rates