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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
MJ Peters (VP of Marketing, CoLab)
Location: Room 25
Date: Thursday, September 15
Time: 12:20 pm - 12:50 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Industrial Marketing Summit
Session Type: Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
Those who work in B2B industrial marketing have unique challenges – and opportunities. Join MJ Peters for a discussion on career progression and the role of marketing in industrial companies. In the last 6 years, MJ has progressed from solo marketer to VP Marketing at CoLab Software, a venture funded software startup focused on industrial equipment companies. She will share insights from this journey, including:
-How to demonstrate business acumen and align your marketing strategy to your business model
-3 things your CEO cares about other than ROI
-What to do when you have little to no budget
-How to get buy in for new marketing tactics
