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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Earning a Seat at the Exec Table: A Field Guide for Marketers in Traditional Industries

MJ Peters  (VP of Marketing, CoLab)

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Industrial Marketing Summit

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Those who work in B2B industrial marketing have unique challenges – and opportunities. Join MJ Peters for a discussion on career progression and the role of marketing in industrial companies. In the last 6 years, MJ has progressed from solo marketer to VP Marketing at CoLab Software, a venture funded software startup focused on industrial equipment companies. She will share insights from this journey, including:


-How to demonstrate business acumen and align your marketing strategy to your business model
-3 things your CEO cares about other than ROI
-What to do when you have little to no budget
-How to get buy in for new marketing tactics