Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Earning a Seat at the Exec Table: A Field Guide for Marketers in Traditional Industries

MJ Peters  (VP of Marketing, CoLab)

Location: Room 25

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Industrial Marketing Summit

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Those who work in B2B industrial marketing have unique challenges – and opportunities. Join MJ Peters for a discussion on career progression and the role of marketing in industrial companies. In the last 6 years, MJ has progressed from solo marketer to VP Marketing at CoLab Software, a venture funded software startup focused on industrial equipment companies. She will share insights from this journey, including:


-How to demonstrate business acumen and align your marketing strategy to your business model
-3 things your CEO cares about other than ROI
-What to do when you have little to no budget
-How to get buy in for new marketing tactics