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Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

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Don't Let Them Scare You, A Machine Can't Do Marketing

Tameka Vasquez (Assistant Vice President of Marketing, Genpact)

Location: Room 19

Date: Thursday, September 5

Time: 12:20pm - 1:05pm

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Lunch & Learn

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Marketers continue to gracefully manage the difficult task of finessing consumer influence with an overlay of deep data-driven and timely knowledge. Modern marketers are expected to be some mix of a natural creative, a trends hawk, and a data scientist. And, in a time where virtually every sector is being disrupted and threats of automation are looming, marketers are jumping at opportunities to upskill themselves. But a machine cannot do what we do. This talk will inspire, motivate, and provide considerations for marketers thinking about the future of their function.


This talk will cover the following topics, and more:

  • Why creativity and other skills will become even more valuable in the era of automation
  • How marketers can find their place in the cross-disciplinary knowledge economy
  • How tech innovations redefine marketing leadership for the better
  • How marketing will continue to be the driving force behind incredible societal and cultural shifts