October 21-23, 2024
San Diego, CA
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Does Your Brand Really Matter? A lesson from the most crowded of spaces, Higher Education.
R. Ethan Braden (Vice President, Chief Marketing and Communications Officer, Texas A&M University)
Location: CMWorld Keynote Stage
Date: Tuesday, October 22
Time: 8:40 am - 9:05 am
Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!
Session Type: Keynote
Vault Recording: TBD
Great brands don’t just happen. Rather, they are deliberately built over time on certain bedrocks, including a great insight, story, and position. And how well a brand is delivered externally depends on how well it is understood internally.
Join CMI’s 2023 Content Marketer of the Year, R. Ethan Braden, for a lesson in building enchanting brands. Ethan transformed Purdue University's marketing engine into the enthusiastic driver of Purdue’s brand, growth, and prosperity through emotive storytelling, marketing prowess, and team development. As a result, Fast Company Magazine selected Purdue University as a "Brand That Matter" three years in a row during his tenure, the only university to be repeatedly recognized on a list with Fortune 100 icons including Ford, McDonald’s, and Nike.
Now Vice President and Chief Marketing and Communications Officer at Texas A&M University, Ethan has developed a marketing expertise and decorated career with a rare combination of leadership roles across industry, higher education, and non-profit. He has demonstrated and will share that the keys to building remarkable brands transcend sectors, demographics, and unmet needs. He will challenge you to think about how brands make you feel and why they matter as he shares stories and practical examples from brands that delight audiences.
Prepare to re-evaluate your approach to brand building and marketing. Discover how to ensure your brand resonates, captivates, and matters in a crowded marketplace. Don’t miss this opportunity to learn and elevate your brand to new heights.