Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Do Androids Dream of Electric Tweets? Balancing AI and Humanity in Content Marketing

Andrew Hanelly  (Chief Creative Officer, Revmade)

Location: Room 29AB

Date: Wednesday, October 23

Time: 10:10 am - 10:50 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: AI in Marketing

Vault Recording: TBD

Audience Level: Intermediate

If you listen to the headlines, AI is threatening to overrun how marketing and marketers function. And while change is and has been the only constant in communications history, it's less about abandoning everything we've ever done and more about adapting it to a new set of tools. With AI, it's crucial to strike a balance that feels less like letting robots take the wheel and more like using the best tools in our belt. In this session, we'll break down not just the 'how' but the 'why' behind AI in content marketing, using lessons learned from integrating these tools within top-tier brand strategies. Expect to dive into practical, actionable strategies that respect both the power of AI and the indispensable human creativity that ensures content not only performs but also resonates and inspires.

This session will include pop quizzes and crowd engagement to gauge audience experiences with AI, and a Q&A segment to discuss specific challenges faced by attendees.

Why Attend?
Join this session if you're anxious to learn how to harness the capabilities of AI without losing the soul of your content. Whether you're looking to optimize, innovate, or just stay relevant in a rapidly changing landscape, this session will provide you with both the vision and the tools to do so effectively.

Takeaway

  • Setting Effective AI Guardrails: Learn to navigate the AI landscape with a critical eye—identify where AI can enhance your content efforts and where it should take a back seat, ensuring your brand's voice remains authentic and engaging.
  • Multipurposing Organizational Expertise: See how AI can serve as a force multiplier for your existing content assets, transforming deep organizational knowledge into varied formats tailored for different channels, maximizing reach without diluting quality.
  • A Lesson from History: Man-Machine Symbiosis: Borrow a page from history's playbook on human-machine collaboration to better understand how to leverage modern AI tools effectively. We'll explore how past innovations have balanced the new with the traditional, providing a blueprint for today's digital marketers.