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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Digital Doubt: Fighting Imposter Syndrome in a Hyperconnected, Content-Saturated World

Amber Naslund  (Senior Consultant, Content Solutions, LinkedIn)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Brand Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Everyone tells you to get out there and create content...but it's a noisy, saturated, crowded world out there online. Do find yourself asking "Who cares what I have to say?" or "What can I possibly contribute that's different or interesting"? Do you worry that creating and putting content out there will expose that you're really just faking it as you go along?

Imposter syndrome is a real issue, and it's been turbocharged by a hyperconnected world where it's easy to compare yourself, your brand and your content to everyone else's. In this session, we'll explore a bit about what's created this monster but most importantly, the strategies we can employ as content creators to break through the self-doubt barriers and find a distinct, clear voice that creates value for our community.

Takeaway

  • What imposter syndrome is and why the digital world makes it worse
  • Techniques for conquering self-doubt in the moment
  • How to find a distinctive content value proposition
  • How to create a clear, compelling content voice that's unique to you



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