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Content Marketing World 2020 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2020 Mobile app will launch this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Developing Global Content for Local Audiences

Zari Venhaus  (Director, Corporate Marketing Communications, Eaton)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Developing a strong brand voice is critical in today's competitive marketplace. And often, enterprise content marketing teams are tasked with developing global storytelling to position your brand. You need to not only strategically determine the right stories to tell, but also how to tell them in a way that will resonate with audiences around the world (and in how many languages?). Add the challenge of local portfolios of products/services and it can be overwhelming. Join me to learn more about how at Eaton we've been able to develop a strategy for our brand positioning that focuses on developing the right stories to tell, enabling localization through process and leveraging technology to drive consistency for impactful engagement with audiences around the world.

Takeaway

  • Developing a global brand positioning strategy
  • How process can help you drive internal engagement, so you can get the right external engagement
  • Leveraging technology to drive message consistency around the world



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