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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Developing Global Content for Local Audiences

Zari Venhaus  (Director, Corporate Marketing Communications, Eaton)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Developing a strong brand voice is critical in today's competitive marketplace. And often, enterprise content marketing teams are tasked with developing global storytelling to position your brand. You need to not only strategically determine the right stories to tell, but also how to tell them in a way that will resonate with audiences around the world (and in how many languages?). Add the challenge of local portfolios of products/services and it can be overwhelming. Join me to learn more about how at Eaton we've been able to develop a strategy for our brand positioning that focuses on developing the right stories to tell, enabling localization through process and leveraging technology to drive consistency for impactful engagement with audiences around the world.

Takeaway

  • Developing a global brand positioning strategy
  • How process can help you drive internal engagement, so you can get the right external engagement
  • Leveraging technology to drive message consistency around the world



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