Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.

Developing Global Content for Local Audiences

Zari Venhaus  (Director, Corporate Marketing Communications, Eaton)

Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!

Track: Global Strategies

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Developing a strong brand voice is critical in today's competitive marketplace. And often, enterprise content marketing teams are tasked with developing global storytelling to position your brand. You need to not only strategically determine the right stories to tell, but also how to tell them in a way that will resonate with audiences around the world (and in how many languages?). Add the challenge of local portfolios of products/services and it can be overwhelming. Join me to learn more about how at Eaton we've been able to develop a strategy for our brand positioning that focuses on developing the right stories to tell, enabling localization through process and leveraging technology to drive consistency for impactful engagement with audiences around the world.

Takeaway

  • Developing a global brand positioning strategy
  • How process can help you drive internal engagement, so you can get the right external engagement
  • Leveraging technology to drive message consistency around the world



FOLLOW CONTENT MARKETING WORLD ON SOCIAL