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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Designing Your Sales Funnel for the Visual Generation

Amy Balliett  (Senior Fellow of Visual Strategy, Material)

Location: Hall C - Market Muse Theater

Date: Thursday, September 15

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Sales Enablement

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Did you know that 91% of audiences demand visual content as their primary, secondary and tertiary forms of information delivery? Or that 63% of consumer spending power rests in the hands of the visual generation; digital natives who both contribute to and participate in nurturing the content ecosystem that fuels this demand? Everyone is seeking attention through media these days and brands must compete with their own customers just to stand out. As attention spans dwindle and everyone considers themselves a "creator," organizations that aren't speaking visually are falling behind!

But what if you could meet this demand without feeling like you are constantly having to generate great content? Through a systematic approach, you can deliver the visual touchpoints your audience demands, while ensuring quality and authenticity with each interaction. Learn how to design your sales funnel for the most powerful consumer generation on the planet: the visual generation!


Learn what visual content will work best each stage of your customer buying journey
Learn how to stretch any budget to deliver at least 12 types of visual content during key touch points
Learn how to target different audiences with the same visual content
Learn how to quickly identify content that will succeed versus content that will fall flat