Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.
Matthew Rayback (Creative Director, Adobe)
Date: Tuesday, October 13
Time: 2:45pm - 3:15pm
Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Everybody thinks design is cool, but when it comes to making content, somehow it's reduced to simply pretty pictures and parallax. People gush over storytelling, and yet can never seem to make it past the Hero's Journey. In reality, design and story are two sides of the same fundamental coin, and this presentation shows that understanding how they work together is the key delivering value in content, in products, in brands, and in our own professional lives.
