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Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Design Thinking Meet Story Thinking

Matthew Rayback  (Creative Director, Adobe)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Everybody thinks design is cool, but when it comes to making content, somehow it's reduced to simply pretty pictures and parallax. People gush over storytelling, and yet can never seem to make it past the Hero's Journey. In reality, design and story are two sides of the same fundamental coin, and this presentation shows that understanding how they work together is the key delivering value in content, in products, in brands, and in our own professional lives.


  • Learn why any creative endeavor hoping to deliver value—from content to products to brands—needs to embrace both design and story to be effective
  • See design as more than simply imagery, layouts, or interactivity
  • Discover a flexible new way of thinking about stories that unlocks its power in any kind of content, including microcopy, chat, web copy, and advertising, not just editorial or narrative content
  • Learn how story solves some of the design world's biggest challenges today and design delivers the most effective stories