Our schedule will be live soon. Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. We’ll send updates to paid registrants as the agenda is finalized.
Matthew Rayback (Creative Director, Adobe)
Pass Type: All Access, Main Conference, Main Conference Plus - Get your pass now!
Track: Creativity Track (design, strategy & tools)
Session Type: Breakout Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Everybody thinks design is cool, but when it comes to making content, somehow it's reduced to simply pretty pictures and parallax. People gush over storytelling, and yet can never seem to make it past the Hero's Journey. In reality, design and story are two sides of the same fundamental coin, and this presentation shows that understanding how they work together is the key delivering value in content, in products, in brands, and in our own professional lives.
