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David Thomas (Author of Design for Cognitive Bias, Creator & Host of The Cognitive Bias Podcast)
Location: CMWorld Keynote Stage
Date: Wednesday, September 29
Time: 2:00pm - 2:20pm
Pass Type: Virtual Pass, Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!
Session Type: Keynote
Audience Level: All
Vault Recording: TBD
Audience Level: All
Users' minds take shortcuts to get through the day. Usually they’re harmless. Even helpful. But what happens when they’re not? In this talk I’ll use real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. I'll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I'll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.
