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Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.
Jonathan Yaffe (CEO and Co-Founder, AnyRoad)
Track: Analytics & Data
Session Type: Session
Audience Level: All
Vault Recording: TBD
Audience Level: All
Today, brands large and small understand the impact of experiential marketing: Anheuser-Busch and Absolut are opening their doors for brewery and distillery tours seven days a week, Michael's Arts and Craft stores host more than 1000 classes each year, The Golden State Warriors offer behind-the-scenes tours of locker rooms—and 30% of CMOs plan to spend 30-50% of their budgets on experiential marketing in the next three years. But, once customers live a brand, what's next? Until brands start collecting offline data on their customers, just as they capture online data, valuable insights are walking out the door. Jonathan, who discovered firsthand the impact of experiences while producing events for Red Bull, will discuss the power of data in understanding human behavior and fostering brand loyalty, and how ERM is changing the future of marketing and upending way brands build long-term relationships with customers.
1. The power of experiential marketing in the current economy
2. How brands can track a customer's offline journey, from ticketing to attending, and receive real-time feedback on brand perception
3. Real-world examples of how brands are using offline data to improve their customer experience and build brand loyalty