Content Marketing World 2019 - Session Viewer

View, browse and sort the ever-growing list of sessions by pass type, track, and level. Filter by pass type to see which sessions your pass makes you eligible to attend.

Check back often as we will be adding more sessions and speakers frequently. Please note that session dates and times are subject to change.

Our CMWorld 2019 Mobile app will launch early this summer so you will be able to build your schedule there with just a click of a button. While choosing breakout sessions is not required, sessions do fill up fast. And seating is first-come, first-served, so it is a good idea to plan out your schedule ahead of time.

Defining the Relationship: How ERM is Changing the Brand-Customer LTR

Jonathan Yaffe (CEO and Co-Founder, AnyRoad)

Track: Analytics & Data

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Today, brands large and small understand the impact of experiential marketing: Anheuser-Busch and Absolut are opening their doors for brewery and distillery tours seven days a week, Michael's Arts and Craft stores host more than 1000 classes each year, The Golden State Warriors offer behind-the-scenes tours of locker rooms—and 30% of CMOs plan to spend 30-50% of their budgets on experiential marketing in the next three years. But, once customers live a brand, what's next? Until brands start collecting offline data on their customers, just as they capture online data, valuable insights are walking out the door. Jonathan, who discovered firsthand the impact of experiences while producing events for Red Bull, will discuss the power of data in understanding human behavior and fostering brand loyalty, and how ERM is changing the future of marketing and upending way brands build long-term relationships with customers.

Takeaway

1. The power of experiential marketing in the current economy
2. How brands can track a customer's offline journey, from ticketing to attending, and receive real-time feedback on brand perception
3. Real-world examples of how brands are using offline data to improve their customer experience and build brand loyalty