Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Deep Dive Workshop: Don't Let AI Win the Writing Game: Power Up Your Human Skills

Ann Gynn  (Founder, G Force Communication)

Location: Room 29CD

Date: Monday, October 21

Time: 1:15 pm - 4:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Advanced

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Advanced

Deep Dive Workshop: Writing

It’s time for human writers to show what they can do better than AI. Step up your game with the hands-on lessons in this human-led workshop from Ann Gynn, a frequent writer for the Content Marketing Institute whose writing career has gone from journalism to content marketing for brands of all sizes. Transform your storytelling and marketing content so it delivers even better results for your organization and target audience.


  • Discover a storytelling structure that helps you write faster.
  • Improve your intros so they grab everybody in your target audience.
  • Power up your verbs, adjectives, and more, and get rid of unnecessary words. (Yep, editing is an integral part of the writing process.)
  • Realize inclusive and accessible writing isn’t a nice-to-have; it’s a must-have.
  • Learn how to turn generative AI tools into your assistant, not your replacement.