Scheduler 2025

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Deep Dive Workshop: Steal My 2k to 20k Playbook: How to Create an Unignorable Personal Brand on LinkedIn

Heike Young  (Head of Content, Social, & Integrated Marketing, Microsoft)

Location: Room 7

Date: Monday, September 15

Time: 1:15 pm - 4:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Intermediate

Heike Young has been head of content for brands like Salesforce and Microsoft. She also deeply understands the value of LinkedIn for personal branding and career growth, having grown her LinkedIn following from 2k to 20k in a year. In this session, Heike will get hands-on with you to improve your LinkedIn content strategy, with a special focus on making you feel comfortable on video. This workshop is all about helping you unlock new opportunities through the power of your up-leveled personal brand. After this session, you'll feel ready to put your voice into the feed in creative new ways.

Takeaway

  • How to develop LinkedIn content that attracts both the algorithm and real people
  • Actionable tips to create authentic videos of yourself that you actually like
  • Content ideas you can start executing the minute you leave the session