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Deep Dive Workshop: Play a Better Writing Game in an AI-Dominated World

Ann Gynn  (Consultant and Founder, G Force Communication)

Location: Room 6F

Date: Monday, September 15

Time: 1:15 pm - 4:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Advanced

Generative AI isn’t the enemy. It also isn’t your best friend. Learn how to play together with you as captain of that writing team. Also, get (re)inspired to write content on those topics you must do again and again. Find fresh approaches to deliver home runs for your audience and your brand. You'll power up your writing game with hands-on exercises and interactive polls in this workshop from a former journalist and frequent writer for the Content Marketing Institute.

Takeaway

  • Learn how to set yourself up for success before you start typing.
  • Discover a storytelling structure that helps you write faster.
  • Find fresh ways to develop ideas and content on the topics you must write about over and over
  • Develop a helpful self-editing routine to deliver polished content.
  • Turn generative AI tools into your assistants, not your replacements.
  • See how inclusive and accessible writing isn’t a nice-to-have; it’s a must-have.
  • Learn which metrics are most valuable to writers.