September 15-17
San Diego, CA
September 15-17, 2025
San Diego, CA
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Deep Dive Workshop: Digital Doppelgänger: Amplifying Content Marketers' Creativity with AI
Andrew Davis (Keynote Speaker &, Author)
Location: Room 11
Date: Monday, September 15
Time: 1:15 pm - 4:15 pm
Pass Type: All Access, Main Conference Plus - Get your pass now!
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Workshop
Track: Workshops
Vault Recording: TBD
Audience Level: Advanced
Artificial Intelligence feels like magic for content marketers.
Draft a smart prompt, and presto! ChatGPT conjures up your blog posts, crafts your email campaigns, and devises your content calendar. You can even commission Google's Gemini to respond to intricate customer comments and create compelling social media captions!
AI is truly awe-inspiring. But most AI-generated content, emails, and strategies are generic at best - and nonsense at worst.
That is - until you start building your Digital Doppelgänger.
Your Digital Doppelgänger is your AI-powered content collaborator. Your virtual twin. They're your brainstorming partner, confidant, writing counterpart, and strategic advisor for all your content marketing initiatives.
Your Digital Doppelgänger isn't just AI. They are IA - Intelligence Augmentation. They don't replace your creative skills. They enhance your content talents. (Of course, they have the power to destroy your brand voice too.)
In this immersive 3-hour workshop, Andrew Davis (alongside his own Digital Doppelgänger) will guide you through the complete journey of conceptualizing, creating, and implementing your AI-powered content ally.
You'll discover the four-step iterative process one savvy content marketer uses to augment their unique writing style, saving 39 valuable working hours every month. Andrew will show you how to maintain your authentic brand voice while leveraging AI to scale your content production. You'll even witness AI's power to destroy trust and learn the only way to avoid content disasters.
Then, it's time to build your own! Bring your laptop and open your ChatGPT account as Andrew walks you through the hands-on process of creating your content marketing Doppelgänger. Together, you'll turn those repetitive content tasks that drain your creative energy into opportunities for AI assistance.
Have a content brief that feels tedious to write? Need to repurpose your latest blog post for six different social platforms? Looking to create personalized email sequences? Want to generate compelling image prompts for Midjourney or DALL-E? Need to draft video scripts and storyboards for your next campaign? Let's ChatGPT it! Andrew will show you how to harness AI not just for text, but also to ideate and create stunning visuals and video content that align with your brand. You'll transform generative AI into the most enthusiastic, friendly, efficient, and intelligent content collaborator you've ever worked with across all your content formats.
Most importantly, Andrew will demonstrate why AI can make YOU, the content marketer, more valuable than ever.
So, are you ready to create your Digital Doppelgänger and revolutionize your content marketing workflow?
Takeaway
- Your own functioning Digital Doppelgänger built specifically for your content marketing needs and your creative powers
- Specialized AI collaborators for text, image, and video content
- Simple techniques to generate visually compelling graphics and video concepts
- Strategies to continuously improve your AI partners while maintaining your unique voice
- The confidence to leverage AI as an enhancement to your content marketing talents, not a replacement - and to do it openly with pride.