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Deep Dive Workshop: AI for B2B Content and Lead Generation

Andy Crestodina  (Co-Founder / Chief Marketing Officer, Orbit Media Studios, Inc.)

Location: Room 6A

Date: Monday, September 15

Time: 1:15 pm - 4:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Advanced

There are infinite use cases for AI, some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.

Join us for a runthrough of a comprehensive AI framework for B2B lead generation, based on hundreds of hours of research, experimentation and iteration.

Yes, we’ve entered a new era where AI has changed everything …or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.

This session will show you how AI can make you better at the basics and go farther into the tactics you love most about marketing.

Takeaway

  • AI methods for full-funnel lead generation, both the top to the bottom
  • AI methods for full-life cycle content marketing, creation to promotion to measurement