Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Deep Dive Workshop: Advanced SEO Strategies for High-Performance Content

Dale Bertrand  (President, Fire&Spark)

Location: Room 28DE

Date: Monday, October 21

Time: 1:15 pm - 4:15 pm

Pass Type: All Access, Main Conference Plus - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B

Session Type: Workshop

Track: Workshops

Vault Recording: TBD

Audience Level: Advanced

Deep Dive Workshop: SEO

With Google updating its content standards and consumers embracing AI-powered search, it's time to rethink "best practices" for optimizing SEO content and driving organic conversions. In this advanced workshop, SEO expert Dale Bertrand reveals his SEO playbook for 2024 and beyond. He'll cover modern SEO best practices, from targeting search intents instead of keywords to SEO content that encourages engagement and building authority with digital PR. You'll learn how Google's recent updates force marketers to abandon some previously high-performing content and make most technical SEO tactics obsolete. Dale will guide you through real-world content examples and case studies, then reveal actionable strategies to future-proof your SEO.


  • Ensure your SEO content adheres to Google's elevated standards
  • Abandon outdated technical SEO tactics
  • Incorporate first-hand experience to increase organic visibility
  • Publish video and data-driven content to generate engagement that Google loves
  • Build relationships with influencers to improve your authority with search engines