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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Data: The 4-Letter Word You Need to Embrace

Inbar Yagur  (Director of Content and Product Marketing, Lusha)

Location: Room 5

Date: Wednesday, September 14

Time: 12:20 pm - 12:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Core Concepts

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

No - this is not a session about measuring your content marketing efforts. This is about integrating data into your content.
Of course, now you must be thinking. Data? Heck no. I'm an artist! I have a spreadsheet allergy! I failed math!

Ok, you may not be thinking exactly that, but lots of content creators don't go near data because they find it intimidating.

The truth is, data can feed your content strategy for months, position you as a thought leader, and drive real business results.

The best part? It's actually not that hard! In this session, you'll learn easy go-to strategies that will help you harness the power of data and make it a key part of your content strategy. You'll see real-life examples of how data helped power sustainable content strategies and drove real revenue.


1. Actionable tips to help you integrate data into your content strategy immediately.
2. Ideas and inspiration to get started.
3. Storytelling strategies that make data accessible to everyone.