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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Data & Storytelling: Using Social Insights to Shape Your Content

Zontee Hou  (Director of Strategy, Convince & Convert)

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

How can you make your social media content more relevant, better performing, and more trustworthy? It's all in the numbers! In this session, join agency owner and head of strategy at Convince & Convert, Zontee Hou, for a session about all the ways that your data can help you optimize your social media channels, create content that drives to business goals, and tell more compelling stories in social. Both B2B and B2C marketers for all size businesses will learn techniques that will help you get the most out of your social media data.

Takeaway

In this session, you'll learn how to:

  • analyze the best types, times, and hashtags to use in social media content
  • create and run better A/B tests in social media
  • use your data to create more persuasive social media copy



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