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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Data & Storytelling: Using Social Insights to Shape Your Content

Zontee Hou  (Director of Strategy, Convince & Convert)

Location: Room 6

Date: Thursday, September 30

Time: 12:00 pm - 12:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Social Media

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Track Sponsor

How can you make your social media content more relevant, better performing, and more trustworthy? It's all in the numbers! In this session, join agency owner and head of strategy at Convince & Convert, Zontee Hou, for a session about all the ways that your data can help you optimize your social media channels, create content that drives to business goals, and tell more compelling stories in social. Both B2B and B2C marketers for all size businesses will learn techniques that will help you get the most out of your social media data.


In this session, you'll learn how to:

  • analyze the best types, times, and hashtags to use in social media content
  • create and run better A/B tests in social media
  • use your data to create more persuasive social media copy