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Data Literacy: The Skills Needed to Unmask the Truth Behind Your Data

David Ciommo  (Data Storytelling Lead, Humana)

Location: Expo Hall Stage

Date: Wednesday, September 17

Time: 2:20 pm - 2:55 pm

Pass Type: All Access, Main Conference Plus, Main Conference, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: MADS Program

Session Type: Session

Track: Marketing Analytics & Data Science (MADS)

Vault Recording: TBD

Audience Level: Intermediate

Specialized skills like data storytelling and data visualization can be leveraged to transform bland statistics into compelling narratives, helping you see the true insights, or "so what" from your data, not just the "what" or the numbers themselves. In a world where decision intelligence reigns, knowing how to decode data is essential—but it's easy to fall prey to several biases, which are the silent killer of clarity. Without the right skills, data can mislead you, cloud your judgment, and sabotage your strategies.

When applied correctly, Data Literacy skills are the key to unlocking the power of your data. Learn how to spot biases, elevate your decisions, and craft powerful, data-driven stories that change the game. Whether you're an executive, analyst, or marketer, this session will arm you with the skills you need to master your data and make smarter, faster decisions.

Don't let your data dictate your outcomes. 

Takeaway

• A strong comprehension of Data Literacy and how it applies to everyone.
• An intuitive explanation on why and how humans consume information and how to it applies even in an AI world.
• A better understanding of the role Data Storytelling play in Decision Intelligence play in Data Literacy.
• A structure, process and approach to consuming and communicating data more clearly and effectively.
• A Sprinkling of applicable best practices, tips and tricks and resources.