October 21-23, 2024
San Diego, CA
October 21-23, 2024
San Diego, CA
Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Data-Driven Strategy: Build Your Competitive Advantage by Knowing Your Customers Better Than Your Competition
Zontee Hou (Managing Director, Convince & Convert)
Location: Illumination Stage
Date: Wednesday, October 23
Time: 10:10 am - 10:50 am
Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!
Audience Level: Advanced
Conference Theme: B2B & B2C
Session Type: Session
Track: Content Strategy
Vault Recording: TBD
Audience Level: Advanced
Its no secret that customer expectations have drastically shifted in the last 10 years. 88% of US adults now say it's important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point? No matter your industry, you must collect the right data to know your customers better than the competition. In this session, digital marketing expert and author of the new book, Data-Driven Personalization, Zontee Hou will explore the six keys to building a data-driven strategy and making sure that your marketing truly connects with the customers you want.
Designed for marketing leaders and advanced practitioners, this session focuses on building a strategy that changes the game.
Takeaway
- How to use technologies including AI to help improve your understanding of your customers
- What you need to build your toolkit for personalization
- Why data improves emotional resonance with your customers
- How to use community to improve customer data
- How to increase customer lifetime value through a strategic approach to data
- How to build an internal culture built on your data-driven strategy