Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Data-Driven Strategy: Build Your Competitive Advantage by Knowing Your Customers Better Than Your Competition

Zontee Hou  (Managing Director, Convince & Convert)

Location: Sails Pavilion

Date: Wednesday, October 23

Time: 10:10 am - 10:50 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Advanced

Conference Theme: B2B & B2C

Session Type: Session

Track: Content Strategy

Vault Recording: TBD

Audience Level: Advanced

Its no secret that customer expectations have drastically shifted in the last 10 years. 88% of US adults now say it's important for brands to remember and engage with them based on shared history. Is your brand doing that across every interaction and touch-point? No matter your industry, you must collect the right data to know your customers better than the competition. In this session, digital marketing expert and author of the new book, Data-Driven Personalization, Zontee Hou will explore the six keys to building a data-driven strategy and making sure that your marketing truly connects with the customers you want.

Designed for marketing leaders and advanced practitioners, this session focuses on building a strategy that changes the game.


How to use technologies including AI to help improve your understanding of your customers
What you need to build your toolkit for personalization
Why data improves emotional resonance with your customers
How to use community to improve customer data
How to increase customer lifetime value through a strategic approach to data
How to build an internal culture built on your data-driven strategy