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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Custom Dimensions for Deeper Content Insight

Karen Hopper  (Performance Marketing Strategist, Razorfish)

Location: Room 5

Date: Wednesday, September 29

Time: 11:50 am - 12:20 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Analytics & Data

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

The most common way to analyze content is by checking metrics for individual pages or posts and putting those against subsequent conversions. But this misses a huge opportunity to identify larger audience trends across theme, author, and more. By utilizing Google Analytics custom dimensions, we can tag our content as we publish it and create roll-up reports by these topline groups to provide deeper insights to content trends and conversion pathways. This session will cover the technical setup for using custom dimensions, and provide case studies of ways to apply these learnings to your content strategy.


  • Understand how to set up Google Analytics Custom Dimensions on your website
  • How to make strategic choices for theme groupings based on your program goals and content types.
  • How to build and view reports of your custom dimensions in Google Analytics and other platforms
  • Ways to utilize findings from these analytics reports to enhance content strategy
  • Examples of real-life applications of this style of reporting and how it has improved ROI and insights.