Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.
Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.
Ken Garcia (Sr. Product Marketing Manager - Content, AWS)
Royna Sharifi (Senior Campaign Manager, AWS)
Location: Room 30DE
Date: Wednesday, October 23
Time: 10:10 am - 10:50 am
Pass Type: All Access, Main Conference, Main Conference Plus, Digital, Wednesday Pass - Get your pass now!
Audience Level: Intermediate
Conference Theme: B2B
Session Type: Session
Track: Content Creation & Development
Vault Recording: TBD
Audience Level: Intermediate
What happens when a content marketer and a campaign lead walk into a conference room to build a global content marketing strategy? Find out what the essential building blocks are and what missteps to avoid. And yes, we'll talk about where gen AI can help and where it can't. Learn how to build a persona-centric global content marketing strategy in the age of AI.