Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Curb your content - Building a global content strategy in the age of generative AI

Ken Garcia  (Sr. Product Marketing Manager - Content, AWS)

Royna Sharifi  (Senior Campaign Manager, AWS)

Location: Room 30DE

Date: Wednesday, October 23

Time: 10:10 am - 10:50 am

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B

Session Type: Session

Track: Content Creation & Development

Vault Recording: TBD

Audience Level: Intermediate

What happens when a content marketer and a campaign lead walk into a conference room to build a global content marketing strategy? Find out what the essential building blocks are and what missteps to avoid. And yes, we'll talk about where gen AI can help and where it can't. Learn how to build a persona-centric global content marketing strategy in the age of AI.


  • Best practices for building a global content marketing strategy for different personas
  • Understand the potential of AI for content creation and localization
  • Tips to create quality content that reaches and engages your target audience.
  • Measure the efficacy of your content across multiple channels and regions