Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Culture Shocked: What Happens When a Content Agency Puts Creativity First

Melissa Bouma  (CEO, Manifest)

Sacha Reeb  (CCO, Manifest)

Location: Room 30A

Date: Tuesday, October 22

Time: 11:30 am - 12:10 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Session

Track: Teams & Culture

Vault Recording: TBD

Audience Level: Intermediate

Theres a heated debate about the declining state of creativity and originality in content marketing, and AI hand-wringing isn't helping. Where can humans find their edge? In what we do better than any robot ever could–creativity. Hear from Manifest's leadership about how we've been future-proofing our work by cultivating a culture of creativity–and how it's helping our clients stand out.


  • Attendees will learn how to operationalize creativity, building space for it within timelines, workflows, etc.
  • Attendees will explore how to amplify elements of existing agency culture, growing it organically–and authentically
  • Attendees will learn how to use emerging technology like AI to bolster creativity, not replace it