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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

CTR, ROI, KPI, Cry: Cut through jargon to deliver kick-ass content and undeniable business results

Jenn VandeZande  (Editor in Chief, SAP Customer Experience)

Amber Naslund  (Senior Manager, Marketing Solutions, LinkedIn)

Tracey Wallace  (Director of Content Marketing, Klaviyo)

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content ROI

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The pressure on content marketers is intense, with increasing focus on demand generation, KPIs, and corporate lingo. True content folks know that the most important aspects of content aren't often instantaneously measurable. So how do you both create content that resonates in a very crowded marketplace, and also deliver the metrics that will allow you to keep creating?
This fast-paced session features some content rockstars, as well as hard data on how a content market strategy delivers real, measurable results in one of the biggest brands in the world.

Takeaway

- Real-life proof points and strategies to show how content drives revenue and loyalty
- How to effectively message to your audience and drive organic growth
- How to use marketing data to become a key factor in sales results (yes; marketing and sales playing together… for real.)



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