Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

CTR, ROI, KPI, Cry: Cut through jargon to deliver kick-ass content and undeniable business results

Jenn VandeZande  (Editor in Chief, SAP Customer Experience)

Tracey Wallace  (Director of Content Marketing, Klaviyo)

Cali Green  (Owner, Writer, Producer, Cali Green Ink, LLC)

Amy Hatch  (CX Content Lead, Director of marketing, SAP)

Location: Room 4

Date: Wednesday, September 14

Time: 2:20 pm - 2:50 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content ROI

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

The pressure on content marketers is intense, with increasing focus on demand generation, KPIs, and corporate lingo. True content folks know that the most important aspects of content aren't often instantaneously measurable. So how do you both create content that resonates in a very crowded marketplace, and also deliver the metrics that will allow you to keep creating?
This fast-paced session features some content rockstars, as well as hard data on how a content market strategy delivers real, measurable results in one of the biggest brands in the world.


- Real-life proof points and strategies to show how content drives revenue and loyalty
- How to effectively message to your audience and drive organic growth
- How to use marketing data to become a key factor in sales results (yes; marketing and sales playing together… for real.)