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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Crimes Against B2B: Exposing Common Influencer Marketing Saboteurs

Ashley Zeckman  (VP Strategy & Customer Success, Onalytica)

Location: Room 23

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Social Media/Influencer Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Is there a quick-fix for building influencer relationships? Should you treat influencers like ads and campaigns?

Those are the types of questions our crime-solving detectives are using to crack the case on the difference between great influencer marketing and bad influencer marketing.

Relatively speaking, B2B Influencer Marketing is still a new science which means that almost every "expert" will give different guidance on what it takes to be successful. But we're on a mission to weed out opinion and focus on what it truly takes to successfully integrate influencers into your B2B marketing strategy in a way that meets the needs of your buyers, your brand and your influencer partners.

So gumshoe, the question remains: will you fall on the right or wrong side of the law?

Takeaway

- Aligning Influencer Marketing tactics with business objectives
- Finding the right influencers that align with your brand POV
- How to connect internal and external influencers
- Insight into how the top 1% of marketers successfully integrate influencers



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