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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Crimes Against B2B: Exposing Common Influencer Marketing Saboteurs

Ashley Zeckman  (VP Strategy & Customer Success, Onalytica)

Location: Room 23

Date: Thursday, September 15

Time: 11:40 am - 12:10 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Social Media/Influencer Marketing

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Is there a quick-fix for building influencer relationships? Should you treat influencers like ads and campaigns?

Those are the types of questions our crime-solving detectives are using to crack the case on the difference between great influencer marketing and bad influencer marketing.

Relatively speaking, B2B Influencer Marketing is still a new science which means that almost every "expert" will give different guidance on what it takes to be successful. But we're on a mission to weed out opinion and focus on what it truly takes to successfully integrate influencers into your B2B marketing strategy in a way that meets the needs of your buyers, your brand and your influencer partners.

So gumshoe, the question remains: will you fall on the right or wrong side of the law?


- Aligning Influencer Marketing tactics with business objectives
- Finding the right influencers that align with your brand POV
- How to connect internal and external influencers
- Insight into how the top 1% of marketers successfully integrate influencers