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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Crimes Against B2B: Exposing Common Influencer Marketing Saboteurs

Ashley Zeckman  (Vice President, Inprela Communications)

Date: Wednesday, September 29

Time: 4:20pm - 4:50pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Content Strategy - General

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Is there a quick-fix for building influencer relationships? Should you treat influencers like ads and campaigns?

Those are the types of questions our crime-solving detectives are using to crack the case on the difference between great influencer marketing and bad influencer marketing.

Relatively speaking, B2B Influencer Marketing is still a new science which means that almost every "expert" will give different guidance on what it takes to be successful. But we're on a mission to weed out opinion and focus on what it truly takes to successfully integrate influencers into your B2B marketing strategy in a way that meets the needs of your buyers, your brand and your influencer partners.

So gumshoe, the question remains: will you fall on the right or wrong side of the law?


  • How to build influence alongside industry experts
  • Why mutually beneficial relationships are key to success
  • Finding the intersection of your buyers, your brand and your influencers