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Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Creating Unique Content for Franchises that Corporate and Franchise Owners Love

Brittany Graff  (Marketing Director, Painting with a Twist)

Jane Marie Barnes  (Account Manager, GPO)

Location: Room 25

Date: Friday, September 16

Time: 8:40 am - 9:10 am

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Brand Strategies

Session Type: Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

It can be tough to walk the line between creating corporate-approved content and content that feels genuine to the franchise or store manager. Learn how Painting with a Twist, a 200+ franchise, creates localized content for their franchises and drives calls, clicks, and in-store traffic directly to their paint and sip studios! In a conversation between content technology company GPO and Painting with a Twist, you'll walk away from this session with a better understanding of:

1. The challenges franchises face in creating — and scaling — "brand-approved" content
2. How to create quality content quickly for all franchises that makes corporate and franchise owners happy!


1. Typical branding challenges franchises face between corporate and franchise owners and how to mitigate
2. How to create unified content for every single franchise that's "brand-approved"
3. The organic search value in creating localized content for every franchise
4. Keyphrase research tips and tricks when creating localized content