Scheduler 2024

Use the filters to find the speakers and sessions that present solutions to your greatest content marketing challenges and plan your personal CMWorld experience.

Note that rooms do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

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Creating Standout Content: Moving Beyond the Status Quo to Drive Brand Impact

Allan Stormon  (VP Marketing, Ceros)

Location: Room 28DE

Date: Tuesday, October 22

Time: 12:00 pm - 12:30 pm

Pass Type: All Access, Main Conference, Main Conference Plus, Digital - Get your pass now!

Audience Level: Intermediate

Conference Theme: B2B & B2C

Session Type: Sponsored Session

Track: Partner Solution Sessions

Vault Recording: TBD

Audience Level: Intermediate

Ceros

Join Allan Stormon, VP Marketing at Ceros, as he discusses how brands can stand out and create lasting brand impressions with premium content. With so much digital noise today, businesses of all types face an uphill battle to breakthrough and engage audiences in a meaningful way. In this session, you’ll hear how premium content can be leveraged to deliver powerful brand experiences that are not just seen, but remembered.


Plus, you’ll see real-world examples of premium content used by leading brands across industries today.

Takeaway

  • The cost of boring content
  • The difference between ‘premium’ and status quo content
  • How people read and engage with content online
  • Five tips for creating premium content