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Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Most Nearly ALL sessions will be available on demand after the event for everyone to watch. NOTE: All times are listed in Eastern Time.

Joining us in-person? Check out our Happenings page for fun networking, wellness and evening activities. Joining us virtually? We’ve got plenty of activities for you, too.

Please check back often as we will continue to add more sessions, amazing speakers, and fun to the agenda. Spend some time reviewing the agenda so that you can plan your schedule for the best content marketing event on the planet!

Like what you see? Haven’t registered yet? Head on over to our Registration page and get started! Do you have questions? Email us at [email protected].

Creating Single Used, Disposable Content, Should Be a Crime

Carlijn Postma  (Author, Speaker, Content Marketing Specialist, The Post)

Location: VIRTUAL

Date: Wednesday, September 29

Time: 11:50am - 12:20pm

Pass Type: Virtual Pass - Get your pass now!

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Casted
Track Sponsor

Okay, we are not polluting the oceans with disposable content, but we do waste our precious time, energy and money on it. Let alone our audience's time. So let's suit up for a more sustainable approach of content marketing: Creating seasons and series of evergreen content. Ready to be consumed by your audience at the moment they are ready for it or have a need for it.

In this session I will take you on a journey to a parallel universe. A universe in which the best storytellers and audience builders are doing what marketers are trying to reinvent. Let's learn how to create evergreen content for your brand from the creators of films and series with decades of experience. And follow up on their techniques to find and retain an audience for it. I promise you this will be a journey you won't forget.

Takeaway

Once back from this journey to a parallel universe:

  • You've travelled space and time; short term, disposable strategies are something of the past
  • You know how to use the techniques of the parallel universe to attract and retain your audience with trailers, recaps and cliffhangers from your evergreen seasons, series and episodes
  • You are aware of the insights your audience's journey can give you on the topics your audiences need in your evergreen episodes



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