ContentTECH Summit is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLCs registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Content Marketing World 2021 - Session Viewer

View and sort the ever-growing list of sessions by pass type (virtual vs in-person), track, session type, and audience level. There are some sessions specific to the in-person experience, others specific to the virtual experience and a combination of both. Nearly ALL sessions will be available on demand after the event for everyone to watch.

Please check back often as we will continue to add more sessions and amazing speakers to the agenda. The full, timed agenda will be available soon so you can begin to plan your schedule for the best content marketing event on the planet!

Creating single used, disposable content, should be a crime

Carlijn Postma  (Author, Speaker, Content Marketing Specialist, The Post)

Date: Wednesday, September 29

Time: 11:50am - 12:20pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass - Get your pass now!

Track: Creativity Track (design, strategy & tools)

Session Type: Breakout Session

Audience Level: All

Vault Recording: TBD

Audience Level: All

Okay, we are not polluting the oceans with disposable content, but we do waste our precious time, energy and money on it. Let alone our audience's time. So let's suit up for a more sustainable approach of content marketing: Creating seasons and series of evergreen content. Ready to be consumed by your audience at the moment they are ready for it or have a need for it.

In this session I will take you on a journey to a parallel universe. A universe in which the best storytellers and audience builders are doing what marketers are trying to reinvent. Let's learn how to create evergreen content for your brand from the creators of films and series with decades of experience. And follow up on their techniques to find and retain an audience for it. I promise you this will be a journey you won't forget.


Once back from this journey to a parallel universe:

  • You've travelled space and time; short term, disposable strategies are something of the past
  • You know how to use the techniques of the parallel universe to attract and retain your audience with trailers, recaps and cliffhangers from your evergreen seasons, series and episodes
  • You are aware of the insights your audience's journey can give you on the topics your audiences need in your evergreen episodes