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Schedule Viewer 2022

View, browse and sort the ever-growing list of sessions by pass type, track, and format. With this Session Scheduler, you can build your schedule in advance and access it during the show via export or with the Mobile App, once live. Sessions do fill up and seating is first come, first serve, so arrive early to sessions that you would like to attend.

Creating Flexible Content Within a Framework

Andi Robinson  (Global Digital Content Leader, Corteva Agriscience)

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Management & Optimization

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

You have put together a great content strategy, a great creative direction, assets galore...but what if your various marketing teams need to adjust the content? Are you providing enough flexibility to allow them to change the content so that it better suits their specific audiences or needs? Whether it be language or visuals, you need to tell your teams what is ok to change and what is not. This is what we call 'flexibility within a framework' and can be helpful when you have disparate teams that you are all wanting to use the content that you are creating.

Takeaway

- How to create content that can be adjusted by local teams
- What needs to be in your content execution toolkit
- Ways to deliver assets that will make it easy for your teams to use



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