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Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.
Andi Robinson (Global Digital Content Leader, Corteva Agriscience)
Location: Room 3
Date: Wednesday, September 14
Time: 3:00 pm - 3:30 pm
Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass
Track : Content Management & Optimization
Session Type: Session
Audience Level: Intermediate
Vault Recording: TBD
Audience Level: Intermediate
You have put together a great content strategy, a great creative direction, assets galore...but what if your various marketing teams need to adjust the content? Are you providing enough flexibility to allow them to change the content so that it better suits their specific audiences or needs? Whether it be language or visuals, you need to tell your teams what is ok to change and what is not. This is what we call 'flexibility within a framework' and can be helpful when you have disparate teams that you are all wanting to use the content that you are creating.
- How to create content that can be adjusted by local teams
- What needs to be in your content execution toolkit
- Ways to deliver assets that will make it easy for your teams to use
