Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Schedule Viewer 2022

Use the filters to identify the speakers and sessions that present solutions to your greatest content marketing challenges. Keynotes and breakout sessions are currently available on demand to All Access, Main Conference Plus (with on demand option), Virtual Experience, and On Demand passholders.

Creating Flexible Content Within a Framework

Andi Robinson  (Global Digital Content Leader, Corteva Agriscience)

Location: Room 3

Date: Wednesday, September 14

Time: 3:00 pm - 3:30 pm

Pass Type: Main Conference Plus, Main Conference, All-Access Pass, Virtual Pass

Track : Content Management & Optimization

Session Type: Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

You have put together a great content strategy, a great creative direction, assets galore...but what if your various marketing teams need to adjust the content? Are you providing enough flexibility to allow them to change the content so that it better suits their specific audiences or needs? Whether it be language or visuals, you need to tell your teams what is ok to change and what is not. This is what we call 'flexibility within a framework' and can be helpful when you have disparate teams that you are all wanting to use the content that you are creating.


- How to create content that can be adjusted by local teams
- What needs to be in your content execution toolkit
- Ways to deliver assets that will make it easy for your teams to use