Content Marketing World is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Content Marketing World 2020 - Session Viewer

Because this year’s event is virtual, you do not need to select your schedule in advance, but we do recommend planning your week ahead of time for an easier time navigating the virtual platform. Pre-conference workshops will be released on demand on Monday, October 12th and Industry Forums will be released on Friday, October 16th - check your emails for login instructions. All breakout/track sessions will be released on Tuesday, October 13th at 2:45pm EDT for on demand viewing. All event content will be available on demand for six months. Please note all times are shown in Eastern Time.

Creating Emails and Landing Pages that Convert

Chris Dayley  (Owner, Smart CRO)

Date: Tuesday, October 13

Time: 2:45pm - 3:15pm

Pass Type: All Access Virtual, Virtual, Virtual Plus - Get your pass now!

Track: Email & Conversion

Session Type: Breakout Session

Audience Level: Intermediate

Vault Recording: TBD

Audience Level: Intermediate

Have you heard that customer behavior has changed this year, but you're not exactly sure how? Want to improve your content, offers, website, etc... but wondering where to start?

In this session Chris Dayley, Conversion Rate Optimization expert, will walk through how you can use split testing to uncover changes in your customer behavior. Chris will show several examples of tests he has run that show surprising findings that counter what many marketers believed might work on a site or email, and give you tools and tactics you can use to improve your marketing strategies.


  • Learn the 6 biggest conversion levers for your emails and websites, and how to pull them
  • Learn how to ensure your split tests are effective so you learn something from every test
  • Uncover 2 powerful, free tools you can use to run split tests and measure engagement with your content
  • You'll come out with 1 simple test you can set up and run in less than an hour to start learning what your customers want!